Curated by Christian Omodeo, this immersive exhibition retraces the history of urban art while highlighting the major impact of the digital revolution. Once marginal and disruptive, street art has established itself in the collective imagination through a continuous evolution of its mediums: from physical walls to digital screens. The goal is to show how artists embrace new technologies to redefine the boundary between the real world and the digital universe.

The scenography leverages the venue’s industrial volumes to recreate a raw yet high-tech urban atmosphere.

Exhibition Journey
The visitor follows a chronological and thematic progression divided into four main sections, illustrated by key steps:

• Heritage and Origins: The “Mini Town” section features an animated scale model retracing historical milestones, while the “Legacy Tunnel” weaves connections between graffiti writers and historical figures such as Joseph Kyselak.
• Cradles of the Culture: A focus is placed on Stalingrad, an emblematic site for French hip-hop starting in 1985, as well as the New York subway system through 1:1 scale “Metro Mapping” installations.
• Techniques and Engagement: Sections explore the use of stencils (Banksy, Blek le Rat), advertising subversion (Brands vs. Street Art), and art as a tool for defending freedoms.
• Urban Art 2.0: The exhibition concludes with advanced digital practices, including drone painting, NFTs, and an immersion into the Metaverse via the Unreal Engine 5 engine.

Interactive Experiences and Installations
The exhibition prioritizes immersion through several technological devices:

• Graffiti Simulator: Use of a tracked spray paint can to virtually spray-paint on a LED wall.