The approach consists of staging the journey toward the screening rooms. The dark anthracite façade echoes the atmosphere of cinema auditoriums. It is highlighted by film posters and illuminated signage. The red flooring catches the eye and invites visitors inside-acting as the red carpet of an artists’ entrance. Inside, the cinema lobby is clad in a mirrored finish to playfully distort perception, much like a cinematic effect. The Eden Cinema is a precious gem that remains welcoming and accessible to all. It contribuates to the revitalization of Montmorency’s town center.