With this project, we wanted to give back its nobility to the practice of cinema and make visitors privileged guests. Drawing inspiration from the spectacle of the street transformed by the signs in William Klein’s *Broadway by Night* (1958), we drew upon the grand architectural designs of performance venues (opera houses, theaters) to design an opulent, clear, and inviting architectural space that showcases the richness of the seventh art and makes this culture accessible to all.

For this, we have designed a legible, attractive and festive architecture. Standing in Place François Mitterrand, the gray-and-white concrete monolith—with its simple, elegant lines—takes on an ethereal quality thanks to its double metal skin, illuminated by a network of LEDs that form a starry vault in the heart of the city. In contrast to this neutral, monumental quality, the interior color scheme—based on the complementary colors of orange and blue—creates a dynamic and opulent atmosphere.

By night as well as by day, the Etoile Cinémas multiplex in Béthune intends to become an emblematic place of the city policy of Béthune – Smart City, and a new landmark for its inhabitants. It will thus support the development of the Gare Urban Development Zone, which borders the Nicolas Michelin eco-neighborhood.